About Phorest

Phorest Salon Software is a rapidly growing tech company on a mission to help beauty businesses thrive. Our software empowers premium salons, spas, and aesthetic clinics around the globe with a suite of tools designed to enhance client experiences, streamline operations, and drive business growth. With a presence in the heart of the beauty industry, we are committed to fostering innovation, excellence, and community. At Phorest, we don’t just build software—we build success stories.

The Opportunity

We’re looking for a Customer Marketing Specialist to drive revenue growth in the UKI region by increasing adoption of our Messaging revenue line (SMS, WhatsApp, etc.) and upselling salons to higher-tier packages. You’ll develop targeted marketing campaigns that showcase the value of new features, generate sales leads, and help salons maximise our platform.

A key focus will be growing messaging revenue through strategic marketing initiatives, free trials, and data-driven optimisation. You’ll ensure that feature marketing aligns with the unique needs of UKI salon businesses. The ideal candidate has a strong commercial mindset, leveraging data-driven insights to refine marketing strategies and drive measurable business impact.

What You'll Do

🔹 Marketing Campaigns & Lead Generation

• Develop and execute marketing campaigns to drive awareness, generate sales leads, and encourage package upgrades.

• Run targeted campaigns to increase adoption of Messaging and other key features.

• Implement and optimise free trials to showcase feature value and drive conversions.

• Use data insights to track performance and refine marketing strategies.

🔹 Feature Marketing & Cross-Team Alignment

• Collaborate with Global Marketing, Product, Sales, and Customer Success teams to ensure marketing strategies align with UKI salon needs.

• Partner with Product to identify key customer segments and feature adoption triggers.

• Coordinate with Global Marketing to align customer communications timing.

• Develop promotional content to drive feature adoption and package upgrades.

• Tailor messaging to address salon owners' challenges and business goals effectively.

🔹 Messaging (SMS, WhatsApp) Revenue Growth

• Analyse UKI market data to identify revenue opportunities for Messaging.

• Design and execute marketing campaigns to drive messaging adoption and revenue, including free trials to showcase value.

• Collaborate with internal teams to refine strategies and improve results.

• Use performance metrics to optimise messaging, enhance customer engagement, and maximise ROI.

🔹 Customer Engagement & Retention

• Use insights from UKI salon owners to personalise marketing and improve customer experience.

• Experiment with A/B testing, segmentation, and automation to optimise engagement.

• Gather customer feedback to enhance messaging and future campaigns.

Who You Are

• 3+ years of experience in marketing, customer engagement, or a related role, preferably in a SaaS or tech-driven environment.

• Strong commercial mindset with a track record of creating and executing campaigns that drive revenue growth.

• Proven expertise in SMS marketing, email marketing, and customer engagement strategies.

• Excellent copywriting and messaging skills, with the ability to craft compelling, conversion-focused content.

• Experience with customer segmentation, personalisation, and marketing automation tools.

• Analytical mindset with the ability to track performance, interpret data, and optimise campaigns for measurable impact.

• Collaborative team player with experience working across marketing, sales, and product teams.

• In-depth knowledge of the UKI industry is highly preferred.

Benefits

🧘Your wellbeing is important to us - we provide private healthcare, 2 Wellness Days, an employee assistance program and a free online GP service.

💰As part of our Financial Wellbeing, we provide competitive Compensation, an Employee Share Purchase Scheme, Pension, Life Assurance, and Income Protection.

🚵🏿  We help you travel by providing a bike to work scheme as well as tax saver transport tickets. 

🦸‍♀️We support the women who work in Phorest by offering 2 weeks leave for Fertility Treatment, Pregnancy Loss and Menopause.

🍼We care for your family and provide Enhanced Maternity and Paternity Benefits. 

🌳We grow our own timber! We provide a great learning environment and extensive development opportunities. We run development programs and provide access to many online resources including LinkedIn learning.

🏠Moving house? Phorest employees get 3 moving days.

Phorest is an equal opportunity employer. For this position, flexi-time and working from home is possible. We are also open to remote work. Get in touch to ask for more information or to chat about your future with Phorest!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.