Sylvie McDermott is currently the Chief Operating Officer for Phorest Salon Software (SaaS) where she manages approximately 50% of the team. Sylvie started as Chief Marketing Manager and within a short 6 months of working at Phorest, she showed an exceptional skill set and ability to lead people. This resulted in a promotion for Sylvie to COO. Sylvie also has over 16 years of experience spanning both product marketing and commercial departments for the likes of Paddy Power & Betfair. Sylvie is a self-motivated leader, committed to business performance, customer satisfaction and operational success with a real passion for technology. Sylvie's superpower is leading and encouraging people on her team to be the best they can be.
Phorest Salon Software is used by 155,000+ salon professionals worldwide. Known globally for having the best salon marketing tools, Phorest leads with innovation and touches every point of the salon experience.
Founded as a technology company, today it represents so much more. In 2023, Phorest empowers the Beauty Industry to grow its businesses not just through innovation in technology, but also through personal growth mentoring and support.
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