Marketing Copywriter
If you’re passionate about blending insights with storytelling and are eager to see a tangible impact, this opportunity at Phorest is your chance to build a career in a great team environment.
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About Phorest
At Phorest, we're not just a SaaS company; we're at the heart of the beauty industry, empowering salons and spas worldwide to achieve their full potential. Our platform is a game-changer, empowering over 10,000 hair and beauty salons across the UK, Ireland, Germany, Australia, Finland, USA, Canada, UAE, and the Netherlands, making us the go-to salon software for premium salons. With a vibrant culture of innovation, collaboration, and a touch of fun, we're dedicated to growing our business and our clients' success. Here, your work directly shapes the future of a product that touches the lives of thousands of businesses and millions of consumers.
The Opportunity
Join the Phorest team as a Marketing Copywriter, where you will have the opportunity to fuel the growth and success of beauty salons and spas around the globe. In this role, you’ll be part of creating content to captivate, educate, and motivate across every stage of our customer journey. Collaborating with a diverse team of marketers, product specialists, and our incredible clients, you’ll produce compelling content that not only speaks to the heart of our audience but also drives measurable results. From deep-dive case studies to social media campaigns, your work will play a crucial role in enhancing brand awareness and contributing to our overall mission. If you’re passionate about blending analytical insights with creative storytelling and are eager to see your contributions make a tangible impact, this opportunity at Phorest is your chance to build a career in a dynamic, supportive, and forward-thinking environment.
What you will do
Content Creation
Content creation: Reporting to our Content Strategist, you will be working across Growth Marketing, Product Marketing, Sales, Social Media, Creative, Research, Data & Website teams to research, develop, and execute content that aligns with our business goals and target audience, with the goal of increasing leads and go-lives, and developing online brand awareness.
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Content optimisation: Ensuring that all content consumed at each stage of the funnel provides value relevant to each stage, reflects our brand, and is optimised to move those who consume it to the next stage of the funnel
The funnel includes unidentified website traffic, leads, MQLs, SQLs, lost leads, demos, sign-ups and upsells
Cross-Team & Client Collaboration: Working across teams to plan, research, write, and publish content that aligns with our marketing content calendar. Identifying and working with clients to research, write, and publish case studies, testimonials, and interviews to be used by the wider marketing team.
Stakeholder engagement
Prove an understanding of what content will capture attention at each stage of the funnel, and the different market nuances involved
Be passionate about the ideal Phorest customer and understand what content they love and seek out
Collaborate with the regional Marketing and Sales teams to ideate and prioritise copy requirements
Support the sales team with killer content that will help turn leads to clients
Interview clients and topic experts for content input
Monitor competitor content activity
Monitor industry news and trends relevant to our market
Full-funnel content creation & optimisation
Execute a content calendar for new and updated blogs, resources and case studies
Identify & interview topic experts who can contribute on niche topics such as finance, HR, and leadership with your ghostwriting or editing assistance
Include first-person accounts and/or expert input in every piece of content published
Create written content that is on-brand and helps move users down the funnel
- Content includes:
The ‘brochure’ end of our website (homepage, feature pages, pricing, use case pages, comparison pages etc.)
PPC landing pages
Campaign landing pages
Case studies
Blogs
Gated content (ebooks, webinars, tools)
Video scripts
Email workflows
Magazine articles
Ensure content is SEO and conversion optimised Assist with requesting, following up on and implementing content translations
Work with research, regional marketing teams and/or agency PR to assist with ideas for and execution of digital PR campaigns
Understand regional differences required in copy (Ireland, UK, USA, Canada, Australia)
Reporting & numbers
- Monitor, report, and work on SEO KPIs including
Organic visibility trends and organic impressions
Website traffic & leads
Regional keyword activity
What you bring
2+ years experience in a similar role
Knowledge of on-page SEO, staying informed on the latest best practices for E-E-A-T
Track record of creating and reporting on copy that converts
Knowledge of Google Analytics (GA4)
An analytical mind combined with a love of clever copy and creative flair
Excellent writing skills with attention to detail in both UK and US English
Ability to meet deadlines and work in a fast-paced environment
Ability to write to a specific audience and within established brand guidelines
Strong organisational skills and the ability to manage multiple projects at once
Excellent communication skills and team spirit
A desire to share ideas and input both in your role and within the wider marketing team
Nice to Haves:
Knowledge of the Hair and Beauty industry
Experience with Hubspot, Google Workspace and Wordpress
Experience with SEO software such as SEOmonitor, AHREFS, or similar
3rd level degree/course certification
Salary & Benefits
We offer a salary range of €30,000-35,000 for this role, based on your experience, alongside a comprehensive benefits package:
🧘Your wellbeing is important to us - we provide private healthcare, 2 Wellness Days, an employee assistance program and a free online GP service.
💰As part of our Financial Wellbeing, we provide competitive Compensation, an Employee Share Purchase Scheme, Pension, Life Assurance, and Income Protection.
🚵🏿 We help you travel by providing a bike to work scheme as well as tax saver transport tickets.
🦸♀️We support the women who work in Phorest by offering 2 weeks' leave for Fertility Treatment, Pregnancy Loss and Menopause.
🍼We care for your family and provide Enhanced Maternity and Paternity Benefits.
🌳We grow our own timber! We provide a great learning environment and extensive development opportunities. We run development programs and provide access to many online resources, including LinkedIn Learning.
🏠Moving house? Phorest employees get 3 moving days.
😎We don’t believe in formal dress codes. We prefer things casual.
Want to learn more about Phorest? Check out nothingventured.rocks for our blog and Insights on building an evergreen company from the team here at Phorest.
Phorest is an equal opportunity employer. For this position, flexi-time and working from home is possible. We are also open to remote work. Get in touch to ask for more information or to chat about your future with Phorest!
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.
- Remote status
- Hybrid Remote
Ireland
We believe you will like it here
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Innovation at Scale
Phorest is at the forefront of technological innovation. Join us and work on cutting-edge projects that challenge you to think outside the box and bring your boldest ideas to life.
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Meaningful Impact
Your work at Phorest will impact millions of users in the beauty industry. From small salons to large enterprises, your contributions will shape how businesses operate and thrive.
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Collaborative Environment
We believe in the power of collaboration. You'll be part of a diverse and inclusive team that fosters a culture of learning and growth.
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Flexibility
We understand the importance of work-life balance. With flexible work arrangements, you can excel in your career while maintaining a healthy lifestyle.
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We Grow Our Own Timber
At Phorest, your development matters. We provide ample opportunities for skill enhancement, career advancement, and attending industry events like ShipitCon.
A unique company culture
Our corporate culture reflects our character and personality as a business. When we ask our team what they enjoy most about Phorest and their job, our culture has almost always been the answer.
And at Phorest, everyone has a role to play in shaping and nurturing that culture. We radiate positivity. We want everyone to feel welcome and supported to be fully involved at work.
About Phorest
Phorest Salon Software is used by 155,000+ salon professionals worldwide. Known globally for having the best salon marketing tools, Phorest leads with innovation and touches every point of the salon experience.
Founded as a technology company, today it represents so much more. In 2023, Phorest empowers the Beauty Industry to grow its businesses not just through innovation in technology, but also through personal growth mentoring and support.
Marketing Copywriter
If you’re passionate about blending insights with storytelling and are eager to see a tangible impact, this opportunity at Phorest is your chance to build a career in a great team environment.
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